Yves Veggie Cuisine, a long-time Canadian favourite brand, wants to expand its message to all people interested in offering healthier meals.

Through a web-based burger-building application, Yves is challenging consumers to create the best tasting burger possible below 290 Calories and 12 gr of fat and compare it versus a regular burger, for a chance to win up to $ 1,000 for a BBQ Party.

In a playful, interactive way, consumers will be able to measure the health value of their personalized Yves Veggie meatless burger in comparison with a regular burger.

“The idea was to find a way to engage consumers with an interactive application that’s entertaining and fun, while showing some of the advantages of meatless options”, says Luisa Fernanda Niño-Martinez, Brand Manager for Yves Veggie Cuisine. Consumers are invited to share their Yves Veggie Burger creation with their friends via Facebook and Twitter.

The contest will be live from June 14th to July 15th. To participate click here.

Yves Veggie Cuisine is proud to support the Nutrition Facts Education Campaign, a collaboration of Health Canada and Food & Consumer Products of Canada.

The initiative is a broad-based campaign launched in October 2010 to help Canadians to better understand and use the Nutrition Facts table (NFt), particularly the % Daily Value, on pre-packaged food to make
informed food choices. Learn More.

Hain Celestial Canada named first ever official supplier of natural and organic grocery products at the 2010 Winter Games

Toronto, ON (July 22, 2008) – Vancouver 2010 will be the first-ever Games to feature a distinctly organic flavour with todays announcement that the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) has welcomed Hain Celestial Canada as the Official Supplier of natural and organic packaged grocery products for the 2010 Winter Games.

Hain Celestial Canada “known for popular healthy foods such as Yves Veggie Cuisine, Terra Chips, Earths Best baby food and Imagine organic soups” has received exclusive Official Supplier sponsorship rights in the natural and organic packaged grocery products category for the 2010 Winter Games. The agreement also includes sponsorship rights for the Canadian Olympic team for Beijing 2008, Vancouver 2010 and London 2012. The agreement enables Hain Celestial Canada to use 2010 Winter Games marks for promotional purposes.

“As a Canadian company that operates in the Vancouver community, Hain Celestial Canada is delighted to now be officially involved with an iconic sport event that complements our values and brings worldwide attention to this great province and to Canada,” said Beena Goldenberg, General Manager, Hain Celestial Canada. “We are dedicated to the spirit of the Games and providing A Healthy Way of Life’; therefore, we jumped at the opportunity to showcase healthy, sustainable living at the Vancouver 2010 Olympic and Paralympic Winter Games through Hain Celestial Canada’s natural and organic products.”

“Hain Celestial Canada is an organization that stands for natural and organic food products that are well known across the world,” said John Furlong, VANOC Chief Executive Officer. “As a leader in using organic ingredients and recyclable packaging, Hain Celestial is committed to minimizing their environmental impact, and as such, shares one of VANOCs key values. Were pleased to have another sustainable and creative partner on board as we work together to stage Canadas Games in 2010.”

Todays announcement was publicly celebrated by Hain Celestial Canada through street events in downtown Toronto and Vancouver. In both cities, teams of Hain Celestial Canada performers enacted a slow-motion pantomime of some of the most popular summer and winter Olympic sports. Propelled by stirring Aboriginal drummers, this event synthesized the key values of the 2010 Winter Games sport, culture and sustainability into a striking visual spectacle that highlighted Hain Celestial Canadas commitment to these same values.

About Hain Celestial Canada
The Hain Celestial Group is a leading natural and organic food company in North America and Europe. Hain Celestial Canada participates in several natural food categories including brands such as Terra Chips®, Garden of Eatin‘®, Earth’s Best®, Casbah®, Imagine®, Yves Veggie Cuisine®, and Spectrum®. For more information, visit: www.hain-celestial.com

About VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic Winter Games from March 12 to 21, 2010. Visit www.vamcouver2010

VANOC’s marketing program is focused on securing mutually rewarding partnerships with shared values to generate sufficient revenue to host successful Winter Games in 2010 and to leave a financial legacy for sport. VANOCs Worldwide TOP Partners include Coca-Cola, Atos Origin, GE, McDonalds, Omega, Panasonic, Samsung and Visa. VANOC’s National Partners are Bell Canada, Hbc, RBC Financial Group, GM Canada, Petro-Canada and RONA.

VANOCs Official Supporters include Air Canada, BC Hydro, Bombardier Inc, the British Columbia Lottery Corporation, Canadian Pacific, the Insurance Corporation of British Columbia, Jet Set Sports, Ricoh Canada Inc., the Royal Canadian Mint and Teck Cominco Limited. VANOCs Official Suppliers are 3M, Aggreko, Aquilini Investment Group, Birks, Britco, Canada Post, Canwest Publishing Inc., Dow Canada, EPCOR, Garrett Metal Detectors, General Mills, Haworth Canada, Millennium Development Corporation, Nortel, Purolator, Saputo, Sleep Country Canada, Sun Microsystems of
Canada, The Globe and Mail, Tickets.com, TransCanada, Vancouver Airport Authority, Vincor Canada, Weston Bakeries and Workopolis.

For more information, please contact:
The Idea Workshop
For : Hain Celestial Canada
Stephanie Janda
416-504-3977 x.27
Stephanie@theideaworkshop.com

VANOC
Jason Macnaughton
778.328.6734
jason_macnaughton@vancouver2010.com

Veggie Chicken Breasts from Yves Veggie Cuisine! These mouth-watering meatless meal options are yet another delicious, convenient creation from Yves Veggie Cuisine! Delivering variety, these Health Check approved, flavourful pre-cooked whole breast pieces are a great source of protein and contain no cholesterol. Available in Vindaloo and Arrabbiata sauce that is microwave ready in just 2 minutes.

Introducing Tofu & Tempeh a la Yves! Make your everyday cuisine more interesting with new baked Tofu and Tempeh by Yves Veggie Cuisine. Delicious Asian meals are a stir fry away with Teriyaki and Thai Sesame Peanut Baked Tofu. Perfectly seasoned, Yves Veggie Cuisine makes it with only the freshest, best quality soy. Inspired in Indonesia, Five Grain and Original Tempeh bring a subtle nutty flavour and tender texture to your soups, stews, sandwiches and stir fries. Discover their versatility and nutritional benefits high in fibre and protein, contains isoflavones and folic acid and no cholesterol. Chop, sizzle and serve Yves new line-up today!

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Yves Veggie Cuisine is proud to announce our Veggie Dog 275g and Family Pack Veggie Dog 450g now have 25% less sodium and 50% less fat than our original Veggie Dog. And they have a great new smoky flavour and smoother texture.

The Veggie Dogs look different too. You may notice the darker colour and softer texture of our reformulated product and on some dogs, lighter colour near the ends from the new smoking process. The aroma and flavour may also be different than the original formula as we have adjusted the seasoning and smoky flavour of the product to reduce the sodium to make these our healthiest dogs ever.

As always, Yves Veggie Dogs continue to be a good source of protein, vegan, low in fat, cholesterol free, and contain no saturated fat, trans fats, preservatives, artificial colours or flavours.

Before selling our new dogs we sent several samples for tasting to a number of vegan, vegetarians and flexitarians and used their feedback in development of the final product.

Please note Jumbo Veggie Dog, Tofu Dog and Hot’n’Spicy Veggie Dog products were not changed and have the same great taste they always have.

We are proud of our Veggie Dog reformulation and hope you will come to love the new dogs as much as we do. We value your feedback; please contact our Consumer Relations department if you have further inquiries about our Veggie Dogs.